The Time Michael Jordan Turned Down Endorsement Deal Because He Did Not Like The Name

Listen to Jordan tell the story below:

“Two or three years ago Quaker Oats came to me to endorse Van Kamp’s pork and beans — Beanee Weenees, I think it was called,” Jordan said. “You ever heard of Beanee Weenees pork and beans? It was close to a million bucks a year. I’m saying, Beanee Weenees? How can I stand in front of a camera and say I’ll eat Beanee Weenees?”

At the time that Jordan had turned down the endorsement deal, he had only made about $4 million in NBA earnings, which puts him turning down this multi-year endorsement offer even more interesting.