Playmaker acquires basketball brand Hoop Diamonds
Fort Lauderdale, Fla – Playmaker, a leading sports media brand, has announced an acquisition of premium grassroots basketball content brand Hoop Diamonds. In addition, Hoop Diamonds founder Tyler Tubridy will join the Playmaker team as the Director of Production.
As a leading content brand for hoops junkies, Hoop Diamonds’ over 765,000 followers and content creation strategies will further enhance Playmaker’s influence in the global basketball market, adding another valuable content vertical to their umbrella. Hoop Diamonds has content with notable NBA stars such as Zion Williamson, Ja Morant, Damian Lillard, Tyler Herro, Jaylen Brown, Donovan Mitchell, Jalen Green, Scottie Barnes, Collin Sexton & more, as well as future NBA stars like Bronny James, Mikey Williams & Scoot Henderson.
“I’m very excited for myself and HoopDiamonds to join the Playmaker family,” Tubridy said. “I feel that we share the same vision for where content and media are heading, especially in the world of basketball, and I can’t wait to build and grow with them going forward.”
Playmaker CEO Brandon Harris stated: “For many years, Hoop Diamonds has been a staple of the grassroots basketball community. Tyler has an incredible eye for finding and covering the diamonds in the hoops world, as illustrated not only by the size of the audience he’s built, but especially by the incredible premium content library he’s amassed of 50+ current or future NBA stars over 10 years of keeping his finger on the pulse of the culture.”
“I can’t wait to see what he’s able to create with our content machine and talent roster behind him. And, I can’t wait to see what our storytellers are able to create with this one-of-a-kind content library to work with,” Brandon added.
HoopDiamonds will be able to utilize Playmaker’s sizable following to amplify and distribute their premium content, supporting audience growth and brand awareness. Playmaker’s audience includes more than 20 million followers across social platforms, touching a variety of verticals including sports, betting and entertainment. Additionally, Playmaker manages and produces content with notable athletes and influencers in the basketball sphere such as Mario Chalmers, Nate Robinson and Baron Davis, amplifying the magnitude of its influence and reach.
Tubridy is the founder and content creator of HoopDiamonds, which he founded in October 2013. In his new role he will lead Playmaker’s content production efforts across the grassroots basketball scene, as well as new active format original programming, among other initiatives.
About Playmaker
Founded in 2018, Playmaker is a new-age media, talent & merchandise company. The company currently influences more than 20 million followers across its social media, 50+ athletes under management and more than 30 original shows on Snap Discover. In addition to its flagship sports content, Playmaker operates independent branded verticals including betting, entertainment, basketball and esports. For more information, please visit Playmaker’s official website: https://playmakerhq.com/