Air Jordan 1 Yellow “Not For Resale” Hits Stores This Week

Jordan Brand‘s newest sneaker attempts to challenge the reselling community by asking its purchasers to actually wear their kicks.

Here, this black, white and yellow-colored Air Jordan 1 features a large ”NOT FOR RESALE” text on its midsole, in addition to “NO PHOTOS” embroidered on the heels, “WEAR ME” on the tongues, “PLEASE CREASE” on its toeboxes, and ”NO L’S” on the insoles. Lastly, the upper comes constructed with soft tumbled leather, while the silhouette itself sits at the preferred high-top height.

At the moment the Air Jordan 1 Retro High OG “Not For Resale” will be landing at select Jordan Brand retailers, Nike.com and Nike SNKRS on November 14 for $160 USD.