If this true, Doncic will be in some elite company of players that are already associated with the Jordan brand, such as Jimmy Butler, Blake Griffin, Russell Westbrook, Chris Paul, Carmelo Anthony, and many others. The top pick from the 2019 NBA Draft, Zion Williamson, also recently joined the brand.
Without a shoe deal in place, Doncic has had complete freedom in the sneakers that he chooses to wear on the court. He played with Under Armour’s Curry 7s “Sour Patch Kids” colorway last month, which led to speculations that he might soon join Stephen Curry as ambassadors of the brand, per source.