Mark Cuban Comments On NBA Ratings Dropping And NFL Ratings Being Consistent

Cuban also mentioned how everything is moving digital, as the younger generation is now shying away from the traditional media.

“Ratings also don’t capture the full commitment to a sport. Look at social media, YouTube/insta/snap/fb streams , live and highlights. They don’t pay as much, but they are a reflection of demand for younger demos and global interest . It’s truly an Innovators Dilemma,” he wrote in a follow-up tweet.

In the typical Mark Cuban fashion, he shut down Colin Cowherd, who replied to his tweet by saying Cuban was wrong in his statement.