LeBron James & Uninterrupted Introduce Glass Helmets for NFL Players

For his latest business venture, LeBron James has launched the Glass Helmet Project, through his media company, Uninterrupted. The project is an initiative that aims to empower and encourage young football players.

Since football players play with helmets on, their faces are never seen by fans or viewers. James’ goal behind the movement is to give fans the opportunity to connect and appreciate the athletes behind the masks for more than a football player by introducing a see-through iteration.

In this video, Maverick Carter, CEO of Uninterrupted, Andrew Hawkins, and Solomon discuss the importance of being seen and heard in today’s game.