The Shadow League also have sources that told them the same thing, stating “word on the street and around the basketball world is that there is a major bidding war ensuing between Nike, Reebok, Puma, Adidas, Converse, Jordan Brand, and the Chinese sneaker company Anta” to sign Ball to a contract.
“According to Shadow League source, “the sneaker companies believe he’s a transcending talent on and off the court, he checks all the boxes and his following is like a rockstar following…they believe his desire to be one of the best players in the world — despite his celebrity — has been proven.”
“Zion WIlliamson set the benchmark when he signed a 7-year, $75 million deal with Jordan Brand,” added the source. “The sneaker companies believe Melo is that kind of mega brand. He’s a walking Billboard.”