Continuing with the marketing slant, the Chargers would certainly get more than a simple boost by adding a quarterback like Brady to their roster.
Brady should be able to generate enough interest to get their crowd back on their feet for a franchise that badly needs a consistent quarterback.
Another reason why the Chargers should take a chance on Brady is because of their current quarterback situation. Phillip Rivers is highly likely to leave the team in this off-season due to his terrible outings in the pocket.
Brady is significantly better than Rivers and should be able to string a few more wins together for the less popular team in Hollywood.