In an effort “to bring what’s going on under the table above the table,” the league will also let players profit off their likeliness and sign individual endorsement deals with athletic brands.
The league is still trying to recruit top-tier players to help get the necessary investors to fund teams in each city, as well as to help get a broadcasting partner who will pay for distribution rights.
The league needs $30 million to $40 million to launch in 2020.