As the company is looking to expand it’s commerce business, they review how sneaker content has become one of their strongest franchises, with 15% of their $200 million annually revenue coming from commerce.
The company is now in talks with 3 of the biggest sneaker marketplaces; StockX, GOAT, and Stadium Goods.
The site will launch in 2020, and will be built off the Sole Collector brand that Complex acquired in 2013.