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NIKE’S STOCK DROPPED BY $1 BILLION AFTER HIS SHOE BROKE
It was one of those moments that you had to see it to believe it.
How could someone’s shoe, even Zion’s come apart so easily? Nevertheless, Zion ripped through his Nike Paul George 2.5’s pretty smoothly in the opening minutes of the Duke/UNC game. Zion endured a knee injury as a result, leading to Nike’s stock plummeting by over $1 billion.
Nike immediately took a trip to Durham to craft a custom-made shoe for Zion and right that ship.